Learn the benefits of including actors in corporate videos and when to opt for real people to ensure authenticity and credibility.
Choosing to include a professional actress/actor in corporate videos is a strategy that can bring several benefits to your company's communication. One of the common problems in corporate videos is the obsolescence of certain content due to high employee turnover. By opting for actors, you prevent videos from becoming outdated quickly, maintaining the longevity and relevance of the content.
Professional actors are trained to act in front of the camera, ensuring a convincing and assertive performance. They know how to communicate messages clearly and engagingly, increasing the effectiveness of the video.
Using actors helps maintain consistency in your presentation, regardless of changes in your internal team. This is especially important in companies with high employee turnover, as it prevents videos from having to be constantly updated.
In campaigns that involve more than one actor, casting should be based on the narrative of the video. A diverse cast can better represent the target audience and convey the company’s message of inclusion and diversity.
In training videos, for example, it is important to choose actors who resemble the target audience. This increases employee identification and engagement. In some cases, it can be beneficial for actors to literally wear the company's jersey, reinforcing the feeling of belonging.
Despite the advantages of using actors, there are situations where it is more appropriate to use real people:
To demonstrate authenticity, videos featuring customer testimonials, case studies, and interviews are most effective when they feature real people. This creates a more genuine connection with your audience.
In technical content, it is important that explanations come from company leaders or experts. This gives the audience more credibility and trust.
In situations that require greater transparency and personalization, such as public retractions or messages from CEOs, the presence of real company figures is essential to convey sincerity and authenticity.
When there is a need to produce a large amount of content in a short period of time, hiring professional actors can be an effective solution. This allows the in-house team to focus on their day-to-day activities, requiring pre-approved scripts to speed up the review process.
Professional actors are used to meeting strict deadlines and can adapt to recording schedules more easily than in-house employees who have other responsibilities.
At internal events, where communication needs to be more informal and intimate, using real employees may be more appropriate to create an environment of trust and camaraderie.
Videos that require a personal touch, like thank you messages or celebrations of important company milestones, are more impactful when made by real team members.
Choosing to include actors in corporate videos can bring numerous benefits, such as greater professionalism, consistency and identification with the audience. However, it is important to evaluate each situation and determine when it is most appropriate to use real people to ensure the authenticity and credibility of the content. By balancing these strategies, your company can create more effective and impactful corporate videos.
Get in touch. Here at Silvertake Video, we value different types of approach, ensuring that each project not only stands out, but also makes sense for your communication strategy.
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