How to make a script for an institutional video

You institutional videos are powerful tools for communicating a company’s identity and values. Creating an effective script is essential to ensure that the message is clear and engaging.

In this post, we will cover the essential steps to writing an effective script, using real-world examples from portfolio from Silvertake.

The Importance of a Well-Planned Itinerary

A well-crafted script is the foundation of any audiovisual production. It defines what will be shown, when and how, ensuring that the message is conveyed in a clear and engaging way.

A well-structured institutional video can strengthen the brand, increase public trust and promote the company's mission.

1. Defining the Purpose of the Video

Before you start writing your script, it’s crucial to define the purpose of your video. Ask yourself:

• Who is the target audience?
• What action do we want the audience to take after watching the video?

2. Choosing the Video Type

There are different approaches to corporate videos. Choose the one that best aligns with your company’s goals:

• Classic Institutional Video: Presents the company, its mission, vision and values.
• Testimonial Video: Includes testimonials from customers or employees, highlighting positive experiences.
• Process Video: Shows how products are manufactured or how services are provided.
• Corporate Culture Video: Focuses on the work environment and organizational culture.

3. Structuring the Script

Divide the script into three main parts: introduction, development and conclusion.

Introduction:

• Scene 1: Impactful opening with the company logo and slogan.
• Scene 2: Brief presentation of the company, its mission and vision.

Development:

• Scene 3: Introduction to the main theme of the video (products, services, corporate culture).
• Scene 4: Detailing of products/services or processes.
• Scene 5: Testimonials from customers and/or employees (if applicable).
• Scene 6: Images of work environments, facilities, etc.

Conclusion:

• Scene 7: Reinforcement of the main message.
• Scene 8: Call to action (CTA), such as visiting the website, following on social media, etc.
• Scene 9: Closing with logo and contact information.

4. Deciding on Format: Voiceover or Testimonials?

Choose whether the video will be voiced, include testimonials, or a combination of both:

• Voice-Over Video: Ideal for a continuous narration that guides the viewer through scenes with clarity and cohesion.
• Testimonial Video: Testimonials from customers or employees can add authenticity and personalization to your video.
• Combination: Use a voiceover to contextualize and testimonials to give a personal touch.

5. Scene Details

For each scene, detail the following aspects:

• Visual: Describe what will be shown on the screen.
• Audio: Include the text of the voiceover or speeches from the testimonies.
• Action: Specify the actions that happen in each scene.

Examples of Institutional Videos

Let’s explore some examples from Silvertake’s portfolio to illustrate how these elements can be applied:

Barbosa Mello Construction Company: Annual Retrospective Video

In this project, Silvertake combined impactful visual storytelling with accessibility in sign language, creating an annual retrospective that highlights the company’s key achievements. This example shows how to integrate visual elements and testimonials to create an engaging corporate video.

Bernoulli School: Institutional Videos for Early Childhood Education

The “Bernoulli Phases” project captures the educational essence of Bernoulli College, showing how a well-planned production can result in high-quality content. Silvertake used dynamic images of the facilities and testimonials from teachers and students to create an authentic and inspiring narrative.

Conclusion

A well-crafted script is essential for producing a corporate video that truly represents the essence of your company. Clearly define the objective, choose the appropriate type of video, structure the content in a logical and detailed way, and decide on the presentation format. Finish with a call to action that encourages the audience to engage with your brand.

For more examples and inspiration, visit our portfolio and see how Silvertake can help bring your vision to life.