5 motion design trends that will dominate 2025

THE motion design has never been so popular. In 2025, new trends are emerging and redefining the way brands communicate through animations. More than an aesthetic differential, motion design has become a strategic tool for audience engagement, conversion and retention, especially in a market saturated with audiovisual content.

If you are looking for innovation in your institutional videos, training, advertising campaigns or content for social networks, keep an eye on the main trends motion design for 2025 and how the Silvertake Video you can implement them in your project.

1. Microanimations and interactivity: content at the user’s pace

Video consumption has changed. Today, people want interaction and quick responses. That's why microanimations and interactive elements are gaining more and more space.

• Videos with animated buttons that lead to different sections of a website or application.
• Graphic elements that react to mouse clicks or movements.
• Animated interfaces that simulate real navigation on a platform.

These features are ideal for advertising campaigns and institutional videos, making the user experience more fluid and intuitive. Silvertake has already applied this trend to videos for the technology and fintech sectors, creating animations that simulate the functionalities of digital platforms.

2. Animated typography with dynamic storytelling

THE kinetic typography It is already a consolidated trend, but in 2025 it will be even more sophisticated. The use of animated texts is not just decorative – it helps tell stories and reinforce the visual identity of brands.

Main applications include:

• Institutional videos and corporate presentations with phrases that appear and transform in sync with the narration.
• Advertising campaigns that use moving text to emphasize key messages.
• Educational videos that combine animated illustrations and highlighted keywords to make content easier to absorb.

3. More accessible 3D animations integrated with 2D motion

The use of 3D in motion design is becoming more accessible, thanks to more efficient software and tools. However, the big innovation of 2025 is not just in 3D alone, but in the combination of 2D with three-dimensional elements to create a more fluid, hybrid look.

Application examples include:

• Product videos that mix flat graphic elements with three-dimensional animations of the product.
• Vignettes and openings for institutional videos and corporate events with depth and realism.
• Visual explanations using 3D modeling combined with 2D animated infographics.

This type of animation has been widely used in the entertainment industry. fintechs, health and technology, where it is important to demonstrate complex processes in a simplified and visually attractive way.

4. Minimalist style with vibrant color palettes

If on the one hand there is a tendency towards realism in motion design, on the other hand, the graphic minimalism with vibrant colors remains strong in 2025. This style has been widely adopted in institutional and advertising videos, bringing a modern and sophisticated look.

Main characteristics of this trend:

• Simple and fluid lines, with few details, but very well crafted.
• Use of solid, vibrant colors to attract attention.
• Smooth, clean animations without overdoing the effects or textures.

In the Silvertake Video, we use this concept for brand visual identity videos, creating sophisticated animations, without excess information, but highly impactful.

5. Data-Driven Animation: Personalization and Targeting

With the growing importance of hyperpersonalization in marketing, one of the most promising trends for 2025 is data driven animation. This means that videos can be automatically adapted based on user information such as preferences, location, and browsing history.

Practical examples:

• Personalized advertising videos, where texts and images change according to the viewer's profile.
• Educational content that adapts to the user’s level of knowledge.
• E-commerce videos that display products and offers according to customer interests.

This technology is still taking shape, but we already see great potential for more targeted and effective marketing campaigns.

Conclusion

Motion design in 2025 is more dynamic and strategic than ever. This year’s trends show a clear path: more interactive, accessible and user experience-oriented animations. For companies that want to stand out, it is essential to adopt these innovations and apply them creatively and effectively.

THE Silvertake Video is always aware of market changes, offering customized solutions for each project. If you want to create videos with the most current trends and impact your audience in the right way, get in touch and discover how we can transform your ideas into innovative animations.